Making money but don’t understand your business financially?
That’s not a hustle problem. That’s a structure problem.Â
Most founders in the $150K–$2M range are generating real revenue. The problem isn’t effort. The problem is that no one has ever looked at their business financially and told them exactly what’s happening, and what to do about it.
That’s what I do.
“The most common profile I see: generating $250K+, paying yourself inconsistently, spending on things that feel important, making decisions by feel. Not a revenue problem. A financial structure problem. That’s fixable, once you can see it clearly.”
– Lisa Jane Celestine
THE REAL PROBLEM
The Messy Middle Business
Here’s the truth from inside the Federal Reserve and from working directly with founders: the problem is almost never revenue. The businesses I see that struggle financially are usually generating meaningful money. What they’re missing is structure. Here’s what that looks like:
- Revenue that comes in, but doesn’t stay - because of cost structure or cash timing issues
- Offers that feel successful but are barely profitable after delivery costs
- Spending decisions that are driven by anxiety and urgency, not strategy
- Financial records that exist but don’t tell a coherent story
- A founder who knows something is wrong but can’t put their finger on what
Most founders are not making bad decisions. They’re making decisions without the right financial picture. That’s the gap I close. Here’s what I do: I look at what your numbers are actually saying, then tell you exactly what’s wrong and what to change.
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The Greendiggers Financial Diagnostic Framework™
Every engagement is built around the same 5-lens diagnostic. This is not a generic financial review. It is a structured method for identifying exactly what’s working, what’s broken, and what to fix first.
I look at where your revenue is coming from, which streams are consistent vs. random, and which offers or clients generate the most. I’m identifying your strong revenue streams so we know what to double down on — and your weak ones so we know what to stop subsidizing.
I look at what it actually costs to deliver your services, your margins by offer, and whether your business model generates real profit or just activity. Most founders are shocked by what actual profitability looks like per service.
I look at when money comes in vs. when it goes out. Cash timing problems are the single most common reason founders feel broke despite having revenue. I identify the exact gap and what’s causing it.
I look at your biggest expense categories, which are fixed vs. variable, and where money is leaking without contributing to growth. This is where dead-weight spending gets surfaced.
I look at what you’re trying to build and whether your current financial decisions are actually moving you toward that goal. Strategic misalignment is extremely common in the messy middle, and expensive.
WORK WITH ME
Whether you’re preparing for your first investor meeting or getting ready to apply for an SBA loan, Greendiggers helps you build the financial foundation that gets you funded, and keeps you funded.
Financial Diagnostic Session
WHAT IT IS
A structured 90-minute financial diagnostic where Lisa runs your business through all 5 lenses of the Greendiggers Financial Diagnostic Framework™. Before the session: You complete a pre-work assessment so we use the 90 minutes on diagnosis, not data-gathering.Â
You come in with your numbers. You leave with a clear picture of what’s actually happening, and a prioritized plan for what to fix first. A 90-minute financial diagnostic and decision-making session for service-based founders who want to understand what’s actually happening in their business, and what to fix first. Â
WHAT’S INCLUDED
- Pre-work financial assessment (completed before the session so all 90 minutes go toward diagnosis, not data-gathering)
- 90-minute 1:1 diagnostic session via video or in-person
- All 5 lenses of the Greendiggers Financial Diagnostic Framework™ applied to your actual numbers
- Written findings summary: what’s working and what’s broken in your business (delivered within 48 hours)
- 3–5 specific problems identified — named and ranked by impact, not generic
- Prioritized decision plan: what to change first and why
- 7-day email follow-up window for clarifying questions on the findings
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WHO IT’S FOR
Service-based founders generating $150K–$2M in annual revenue who have been in business at least 2 years, have basic financial records in place, feel financial stress despite making money, and are ready to understand and act on their numbers. This is NOT for founders who need their books rebuilt from scratch or who are pre-revenue.
INVESTMENT – $1,000–$1,500Â
This is not a coaching session. It’s a financial evaluation of your business.
Advisory
WHAT IT IS
Monthly strategic advisory for founders who have completed the Diagnostic, or who already have strong financial clarity, and are ready to act on findings over time. Lisa becomes your ongoing financial decision advisor: the person you run decisions by before you make them. Advisory is not generic financial coaching. Every monthly strategic sessions is focused on revenue structure, profitability, cash flow management, and financial decision-making.Â
WHO IT’S FOR
Founders who have completed the Financial Diagnostic Session (or who already have strong financial clarity) and are generating $150K–$2M in annual revenue. You are ready to implement, not just understand. You want an ongoing advisor who knows your business financially and helps you make better decisions over time.
Application required · Minimum 3-month commitment
INVESTMENT – $2,000–$3,000/month
Before You Book
Take 3 minutes to find out which lens of the diagnostic needs the most attention in your business right now. Free.