Helping Founders in the Messy Middle
Understand Their Numbers and What to Do Next
Your numbers are telling a story
Use them to uncover the truth about your business and drive profitability and scale.
Federal Reserve
13 Years, Federal Reserve Senior Bank Examiner
Cornell University
MBA, Johnson School
Georgetown University
B.S., McDonough School
I spent 13 years as a Senior Federal Reserve Examiner,
inside the institutions that control how money moves in America.
Cornell MBA. Author. Georgetown University.
Now I’m a Financial Decision Strategist and help founders understand what their numbers are actually telling them,
so they can build predictable revenue, improve profitability, and scale with confidence.
REALITY FOR FOUNDERS IN THE MESSY MIDDLE
You’re making money.
So why does it feel like this?
You’re generating revenue, but you’re not keeping it
You’re doing $200K, $400K, maybe more. But at the end of the month, you can’t point to where it went. Cash is always tighter than the revenue number suggests it should be.
You make financial decisions by feel, not by data
You’re spending on things that seem important, pulling back when you get nervous, reacting to whatever’s in front of you. You’re not making decisions based on what your numbers are actually telling you.
You don’t know what’s actually profitable
You know which clients feel like a lot of work. You know which services feel easier. But you don’t know the actual margin on each, which means you don’t know which to grow and which to cut.
THE METHOD BEHIND EVERY ENGAGEMENT
I don’t guess. I diagnose.
Every founder I work with gets the same rigorous process: the Greendiggers Financial Diagnostic Framework™.
Five lenses. One clear picture. A specific action plan. No software required.
- 1 — Revenue Quality: Where is your money actually coming from?
- 2 — Profit Structure: Are you actually profitable, or just busy?
- 3 — Cash Flow Timing: Why do you feel broke even when revenue looks okay?
- 4 — Cost Behavior: Where is money leaking?
- 5 — Decision Alignment: Are your spending decisions aligned with your goals?
After the diagnostic, you leave with: what’s working, what’s broken, and what to change first.
THE OFFERS
How We Work Together
★ Start here
Financial Diagnostic Session
A focused diagnostic session where I evaluate your business across all 5 lenses of the Greendiggers Financial Diagnostic Framework™. You come in with your numbers. You leave with a clear picture of what’s actually happening, and a prioritized plan for what to fix first.
90 minutes · 1:1 · Service-based founders · $1000 – $1500
This is not a coaching session. It’s a financial evaluation of your business.
You get three things:
✓ Here’s what’s working
✓ Here’s what’s broken
✓ Here’s what to change first
Advisory
Ongoing strategic advisory for founders who have completed the Diagnostic and are ready to act on the findings. We work on financial decision-making, revenue structure, profitability, and cash flow improvement over time.
Monthly retainer · $2K–$5K/month · Application required
Workshops & Programs
Built around the Greendiggers Financial Diagnostic Framework™. Delivered to cohorts, accelerators, universities, and corporate programs.
Half-day to multi-week formats.
THE GREENDIGGERS FINANCIAL CLARITY QUIZ™
Where Is Your Business Leaking Money And What's Blocking Your Next Level?
Take 3 minutes. Answer 10 questions.
Walk away knowing exactly which part of your financial structure needs attention first, and what to do about it.
ABOUT LISA
I Know This System From the Inside
I spent 13 years as a Senior Federal Reserve Bank Examiner. Inside the room where decisions about money, risk, and access get made at the highest levels. What I couldn’t unsee was this: the financial system is designed to give people access. It is not designed to teach them how to use it.
That gap is where people lose power, and it’s exactly what Greendiggers was built to close.
THE BOOK THAT LAUNCHED IT ALL
COIN CHRONICLES
Why this book exists
When I left the Federal Reserve and began working with founders, I saw a pattern: smart, capable people making financial decisions that worked against them, because they didn’t understanding their relationship with money. Starting a business doesn’t erase your financial history, it exposes it. Pricing, earning, and talking about money are shaped long before your business begins.
Coin Chronicles was written for that layer. The foundation before the framework.
With a foreword by George Comer, Professor of Finance, Georgetown University
NEWSLETTER
Get Clear. Make Decisions. Shift.
One Email at a Time.
Get weekly practical insights on strategic financial decisions for founders.
Free forever. Join a growing community of founders.