Greendiggers · Free Resource
A visual summary of the 5 lenses of the Greendiggers Financial Diagnostic Framework. Designed to reference, share, and bring to advisor or investor conversations.
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Greendiggers · greendiggers.com
5 lenses for understanding where a business actually stands — financially, structurally, and in the eyes of capital.
Most founders know something is off financially — they just can't name it. This framework gives you the language. Each lens represents a distinct dimension of financial health. Weakness in any one lens can undermine everything else.
Lens One
Cash Flow
The movement of money in and out of your business. Cash flow is not profit — it's survival. A profitable business can still fail from a cash flow problem.
Lens Two
Profitability
Whether your revenue covers your costs and leaves enough to sustain and grow the business. Revenue does not equal viability.
Lens Three
Structure
The legal, operational, and financial infrastructure of the business. Structure signals how seriously you take the business — to lenders, partners, and yourself.
Lens Four
Revenue Stability
The consistency and predictability of your income. Investors fund patterns, not randomness. One great month is not a business.
Lens Five
Credibility
How your financial behavior, track record, and decision-making appear to external capital sources. Your financial story — told through statements, credit, and choices.
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